Friday, December 28, 2012

Web Development IS Design

This presentation from +PJ Onori struck a chord with us. As web developers we sometimes loose sight of the fact that our work contributes significantly to user experiences and that design is more than just a visual thing.

Developers, you're designing experiences (and you didn't even know it) from P.J. Onori

Sometimes the idea of design is relegated to visual design. Design is really about intentionally exerting influence on the experience of something. This could be how a can opener works, the type and visual hierarchy of a website or the way an algorithm works to suggest other products that you may want to buy. In all cases there are aspects of design. To quote PJ Onori from the presentation "Developers are the gatekeepers of experience".

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