Monday, January 7, 2013

Local first approach - Workshop for local entrepreneurs

"Websites on a budget" is our latest product from Tutorate. It is firstly a local workshop and then an online course. We've decided to target a non-developer audience with this one. The video elaborates on what we're about with this one.

Our ideal participant has a small business, wants to put up a website and is savvy enough to be able to upload digital images to twitter and facebook.  It's not a "website from scratch" type workshop. Basically we're introducing our audience to a recipe to get a simple but professional website up and running. It's just what you need to understand to judge the value of someone who may be doing it for your or what you need to know to get the task done. Our goal is to reduce the guess work and get them going really quickly at a modest cost.

If you're lucky enough to be local (we're in Jamaica) then you should really think about attending the in person workshop. If you're not we're aiming at getting an online workshop up soon.
Learn more about our website on a tight budget workshop

Thursday, January 3, 2013

Still in learning mode

We need to increase our level of interaction with our potential community. The fact is we don't have a significant community yet and in the absence of a cohesive community it is hard to get a grasp of what our customers will look like.

Our goal at this time in our life cycle is to build a community. We're adjusting our efforts to match that goal. So far our web presence has been to give visitors an idea of where we're heading and the ideas we've been exploring. The page encourages persons to sign  up for more information.

The next move we make will be towards community.

We have two actions in mind.
  1. Go micro-local, so we're going to have a workshop or two to connect with persons in our area
  2. Offer a free online workshop to a more experienced and savvy crowd
Watch this space. The originally scheduled Plone workshop will be reinvented and delivered in a different way.